The automotive industry are significant investors in sponsorship in most countries and certainly at global events. This webinar has a specific focus on understanding the needs of the automotive business in relation to measurement of sponsorship ROI.
The webinar will provide a case study on measurement approaches.
- Setting measurable objectives
- Case study for motor sport sponsorship ROI
- The role of the the automotive customer and fan
- What to measure and how to measure it
- How to demonstrate the direct link from sponsorship to increased car sales and customer satisfaction.
For sponsors this provides an easy to understand example of approaches to make sponsorship ROI measurement. For properties and those involved in motor sport it provides key information on delivering sponsorship ROI.
Registration is free.
For Tuesday February 1st 2011 the scheduled times are: North America 4.00pm to 5.00pm EST Time.
To register for the webinar simply register on our webinar page. http://www.sponsormap.com/webinars/
If you cannot attend this webinar but would like to view it in the future you can simply join our mailing list and check back to see the schedule of webinars dealing with the specific issues of measuring sponsorship ROI.
